Case Study Summary:

Camellia Bake Shop: A Transformational Journey with 360 Business + Marketing Consulting

Join us on an adventure with Camellia Bake Shop! We embarked on a mission to revitalize their business and marketing strategies, and the results were outstanding!

Process: 

Step 1: Unleashing the Potential In our initial meeting, we dived deep into Camellia's needs, desires, and objectives. Our goal was to uncover their unique essence and identify untapped opportunities that would set them apart in the competitive bakery landscape.

Step 2: Building a Solid Foundation Armed with insights from our first meeting, we worked together to create a strong business model canvas and explored the financial aspects. We then crafted brand guidelines that perfectly captured the heart and soul of Camellia Bake Shop.

Step 3: Putting Customers in the Spotlight  To truly understand Camellia's customers and their needs, we spent over 20 hours immersing ourselves in their world. Using a variety of user-centred methodologies, we observed their behaviours, preferences, and interactions. These insights were invaluable for shaping our recommendations.

Step 4: Crafting the Path to Success  We compiled our findings, recommendations, and execution strategies into a comprehensive report. This roadmap would guide Camellia Bake Shop towards achieving its goals and delighting its customers. We carefully selected four key recommendations that would have the greatest impact on their success.

Step 5: Executing Excellence  We rolled up our sleeves and worked closely with Camellia Bake Shop to bring our recommendations to life. Our hands-on support and expertise in business and marketing ensured each step was executed flawlessly. From refining their brand messaging to enhancing the customer experience, we left no stone unturned.

Results: 

Coming soon...