Creative Collaboration with New Moon Ideas x Microsoft
The Challenge
Microsoft is known for bringing innovation to life through immersive, high-impact activations at its global conferences. For Ignite 2024 and Build 2025, the challenge was to design experiences that didn’t just look visually striking but also inspired connection, curiosity, and creativity among attendees.
New Moon Ideas, experts in experiential design and brand storytelling, invited New Valley Brand House to collaborate on two standout installations that would engage thousands of participants in memorable, hands-on ways.
The Solution
Working closely and collaborating with the New Moon team, we helped transform two creative visions into fully realised, large-scale brand experiences:
?? Microsoft Ignite 2024 — Escape Room Activation
Designed the exterior experience and photo wall for a custom-built escape room.
Used Adobe Illustrator to create scalable, production-ready graphics for both digital and print applications.
Joined the New Moon team on-site in Chicago to oversee installation and final touches, ensuring visual consistency across every element.
??? Microsoft Build 2025 — Colouring Wall Installation
Developed a playful, high-impact wall design encouraging attendees to interact directly with the brand.
Designed for modular printing, durability, and ease of setup within the high-traffic convention environment.
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The Process
From concept to completion, this was a collaborative journey built on trust, creativity, and coffee-fueled brainstorms.
“Riding the rollercoaster with this crew has been nothing short of a privilege and a total joy. From coffee shop design meetings to snapping photos on the streets of Chicago, every moment with New Moon is filled with creativity, purpose, and a touch of magic.”
— Emma Tonellato, Founder, New Valley Brand House
Our team also created custom swag for the New Moon crew, led on-site photography, and supported content capture for both installations, helping extend the life of the activations beyond the event itself.
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The Impact
Together, we helped Microsoft bring community and creativity to life at two of its most anticipated events.
Thousands of attendees engaged with the installations.
The activations became highly shared moments across social media.
Our work supported New Moon’s continued reputation for bold, experiential storytelling.
“When you work with the incredible New Moon team, incredible things happen.”
Looking Ahead
This collaboration is a perfect example of how strategic creativity and partnership can elevate brand experiences that live beyond the moment.
We’re proud to have partnered with Navin Chand, Katie Collins, Dahlia Evans, and the entire New Moon Ideas Inc. team, and we can’t wait to bring even more immersive ideas to life.
